ALPHERA Financial Services has appointed Adam Harley as its new Head of Key Accounts, with responsibility for managing and growing relationships with the independent finance provider’s major PLC partners, brokers and premium captive businesses.
Harley has worked within the BMW Group for more than 15 years, serving most recently as National Leasing Manager for BMW and MINI before moving across to Alphera this month.
Based at the company’s national headquarters in Farnborough, he will draw on years of expertise of developing high value, strategic relationships to help Alphera continue along its impressive growth trajectory.
In 2019, Alphera funded £1.5 billion in car finance, a 120% increase over the previous year – with the number of contracts growing by 90,000. The company is targeting further year-on-year growth in 2020, and by the end of July was already on track to achieve its original, pre-Covid growth projections.
Harley said: “Alphera’s story is one of continued profitability based on long-term partnerships and strategic consultancy. As the company approaches 15 years in the UK market, my aim is to bring some fresh ideas to how Alphera can continue to grow with partners and add value to the Group, based on principles of sustainability and transparency.”
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