ALPHABET’S Danielle Baldwin-Rowe, Katie Asplin, and Kelly Jeffery have been recognised as Rising Stars in the automotive industry, at this year’s Autocar Great Women awards, for their hard work and dedication to the industry over the past year.

Now in its sixth year, the award run by Autocar in association with the Society of Motor Manufacturers and Traders (SMMT), celebrates the up-and-coming stars of the British automotive industry. Candidates are selected from a number of areas across the vehicle industry including, design, manufacturing, marketing, operations, people development, PR and communications and sales.

Danielle Baldwin-Rowe, Internal Communications and Engagement Manager at Alphabet GB, keeps the company’s 430 employees informed and engaged, delivering coaching and workshops, and implementing strategies for continuous improvement.

She has led pioneering work within Alphabet and the wider BMW Group’s Diversity and Inclusion programme, and her passion, drive and dedication has been instrumental in the group achieving a bronze award from the Employers Network for Equality and Inclusion (ENEI).
Katie Asplin, Communications Manager for Alphabet, was formally positioned in her role in late 2020 after stepping in at a particularly turbulent time, as the pandemic hit.

Katie proved herself an invaluable part of Alphabet’s COVID-19 response, not only delivering meaningful and crucial communication projects throughout, but also in spearheading the crisis response team to help businesses navigate uncertainties, whilst also continuing to push the company’s digital marketing strategy forward.

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Kelly Jeffery, Customer Care Manager at Alphabet GB, joined the company in 2016 as a Business Process Executive and has impressed ever since. She is responsible for ensuring high-levels of satisfaction amongst Alphabet customers and keeps the customer at the heart of all she undertakes. A key focus of Kelly’s over the past year, has been to track themes of dissatisfaction and to feed this back into the business to improve and streamline processes.