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Bridle moves closer to year-end AR target

The broker group has a managed fleet size in excess of 40,000 vehicles and its franchise model is new for 2020 and offers those who do not necessarily fit the acquisition model. It has so far been very well received by a variety of leasing brokers who recognise the group’s ability to support them in their growth plans.
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November 19, 2020

BRIDLE GROUP has just signed up its 25th Appointed Representative (AR) as it heads closer to its target of 30 partners by the end of the year.

Founded almost 50 years ago, Bridle is now a multi-million pound business providing vehicle leasing, fleet management, asset finance and insurance services to SMEs, private consumers and fleets across the UK. It recently completed the acquisition of Kew Vehicle Leasing. The Oxford-based Bridle Group is also present in Brighton, Havant, Cannock, Fulton and Coventry.

The broker group has a managed fleet size in excess of 40,000 vehicles and its franchise model is new for 2020 and offers those who do not necessarily fit the acquisition model. It has so far been very well received by a variety of leasing brokers who recognise the group’s ability to support them in their growth plans.

Franchisees are expected to be interested in consultative vehicle broking, using the group’s access to funders and manufacturer relationships to provide the best vehicle solution based on service, price and whole life cost.

Bridle will continue to look for businesses of all sizes who are looking to secure stability, profitability, and wherever possible, growth. The company believes 2020 is one of the most challenging commercial environments in a generation and business need to be flexible and quick footed enough to make the most of new opportunities with the right financial backing and strong relationships with funders, manufacturers and service providers.

Bridle Group franchisees get the systems, tools, knowledge and resources to create new business partnerships, offer new products and access to funding through a carefully selected panel of lenders which, combined with Bridle’s own buying power and discounts which allows competitive rates.

There is also access to the Fleet Procure vehicle purchasing platform which taps into vehicle discounts from over 200 dealers, manufacturer’s direct terms, and bespoke campaign offers.

Tony Richardson, Managing Director at Octane Vehicle Leasing, said: ““The Bridle Franchise opportunity has allowed us to partner with an industry leading organisation. The support, knowledge, training and support is second to none. Octane Vehicle Leasing have been fortunate enough to partner with Bridle Group in September this year as a new start business and with the help of Alan, Duncan, Tano and Nickie we have grown faster than we ever anticipated, allowing us to employ more staff and increase sales.”

 

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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