BROKERS at the Manchester regional dinner (April 26) were given a fascinating insight into the new Ford products by Azhar Khan, Ford’s Contract Hire & Leasing Regional Manager, at the Carmmunity supported Alderley Edge event.
Khan gave a timely overview of Ford’s developing plans and product for 2018 and beyond.
The company is entering a rich new product period. The All-New Ford Focus was recently unveiled in London, and the New Ford Transit Custom and new Ford Fiesta Sport Van made their UK debuts at the CV Show (April 24-26), along with the New Transit Connect and New Transit Courier, bringing new engines and product features.
In addition, Carmmunity – represented by Louise Hughes and Ian Vodden – had a Ford Mondeo Hybrid on display outside the venue for guests to inspect.
The dinner (April 26) also featured APD’s Rob Whalley as a guest speaker, who explained how to make customer service feedback count.
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“It’s not about customer satisfaction per se,” explained APD’s Managing Director, Rob Whalley.
“It’s about getting feedback and doing something with it. Reacting to customer engagement and the customer experience has to be constantly improved to improve further the customer experience.
“Before it was good enough just to deliver a car. Now you have to deliver it clean, with fuel, have a handover and even include flowers with the car. That’s what I mean by the constant amplification of the customer experience.”
Funders Arval (Todd Williams) and Hitachi (Chris Swallow and Isabel Edwards) were also present as well as Leasing Broker Federation partners Fleet Procure, ODO Drive, Profitable Sites, and Premia Solutions.
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