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‘Dating’ site helps users find their ideal leasing relationship

With a Valentine’s Day launch, the Ignite site allows users to add their criteria, such as distance of your relationship (How many miles you want to do) and what kind of relationship you are looking for (long or short lease deals). The site then brings back a range of matches suited to what the user is looking for.
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February 16, 2021

WESSEX Fleet Group has developed a ‘dating’ site so that clients can find their perfect lease car.

With a Valentine’s Day launch, the Ignite site allows users to add their criteria, such as distance of your relationship (How many miles you want to do) and what kind of relationship you are looking for (long or short lease deals). The site then brings back a range of matches suited to what the user is looking for. Customers are then able to swipe yes or no along their matches and pick the perfect car lease relationship best suited for them.

Harry Tuckerman, Senior Pricing and Marketing Executive, said:  “It all started with a funny conversation in the office about online dating, and I suggested we could use that concept to pick and choose lease cars.nWhen we came up with the idea, we knew it would be something totally different, it is important to think of new and exciting ways our customers can engage with leasing a car, as it can be a little mundane with all the terminology.”

Ignite joins Car Lease Special Offers under the Wessex Fleet Group, as the business continues to grow during the pandemic.

Will Bullen, Marketing Manager added: “We’ve chosen now to launch this as we’ve been in lockdown for so long now, it feels like it could be something fun to cheer everyone up and with Valentine’s day approaching it seemed right.  Picking your new lease vehicles is very much like finding a date, you need to know what you want, when it’s happening and the potential cost, Ignite brings this all together. ”

 

 

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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