ECOMMERCE business drivvn has designed a range of comparator tools that give buyers a total life view of owning an EV.
The tools help users decide on the best vehicle to meet their needs by comparing plug-in and ICE vehicles.
It is already being used by Volvo to support the launch of the XC40 Recharge, the brand’s first pure electric SUV.
The development of the tool was informed by careful analysis of the online buying habits of motorists across Europe.
Users can compare factors from range and fuel cost to the congestion charge eligibility. In addition, the comprehensive Total Cost of Ownership data allows users to build a true picture of the running costs of owning an electric vehicle.
Peter Brown, Chief Executive at drivvn, said: “We understand that many people may have concerns about making the move from petrol or diesel, and we hope that our new comparator tool gives motorists the information they need to make an informed decision.
“The comparator suite has been developed as part of our global e-commerce platform, with layers of integrations that make the tools truly scalable by brand and market. They will provide a richer experience within the digital customer journey doing a lot of the heavy lifting in terms of educating buyers about their choices and the benefits of electric vehicles.”
The suite of tools will be launched in a phased approach, taking customers on a journey through the decision-making process. It will Initially provide an EV to ICE own brand comparison before adding a decision support tool that helps users understand which vehicle best suits their lifestyle.
A comprehensive, detailed cost analysis will allow users to compare cross-brand and deliver true transparency. The process will allow users to complete more of their research on the OEM website.
Lucy Trott, client director at drivvn, said: “Consumers are doing more of their research online, and thanks to drivvn’s experience in retail, we have developed tools to meet a need within the buying journey that put the customer at the centre. The tools enable users to research the move to an EV in granular detail without leaving the online store. Ultimately, it will enhance the customer experience, improve conversion rates and help OEMs to sell more electric vehicles.”
