EV leasing and salary sacrifice provider, Fleet Evolution, has launched a new specialist fleet management division, Mercia Fleet Management, following demand from its existing customer base.
Fleet Evolution, one of the early introducers of EV salary sacrifice schemes in the UK, has been providing bespoke, personalised fleet management services for the last four years, typically for salary sacrifice clients who want a higher level of customer care.
But this is the first time the Tamworth, West Midlands-based business has launched a specialist, stand-alone operation to take its undoubted fleet management skills to a wider audience.
The new division, which will be largely Midlands-centric – a fact that is reflected in the new name – will focus on three key areas of business. The first is care providers – a stronghold for Fleet Evolution based on its ability to adapt and customise vehicles for care companies that it has built up over a number of years.
The second key focus will be on SMEs which the company believes are not well served by current fleet management offerings which tend to be volume-driven and not customer-focused.
The final target area will be on grey fleet operators, typically businesses with large numbers of employees who use their own vehicles on company business. Generally, employees’ own vehicles are in poor condition and without adequate servicing which leaves the business open to duty of care risks.
Mercia Fleet Management will offer a comprehensive portfolio of fleet management services, including fleet policy provision, vehicle acquisition advice, licence checking, risk management, fleet service scheduling, vehicle logistics and daily rental, plus wider mobility services.
“Through Mercia Fleet Management we will be providing what are seen as standard fleet management services – but with a personal twist,” said Andrew Leech, managing director at Fleet Evolution and head of the new fleet management division.
“Many conventional fleet management companies are very volume focused and are keen to offer minimal level services in return for large numbers of vehicles at low cost.
“Our approach is different. We provide high levels of personalised customer service where the needs of the customer are the first things that we consider, rather than simply ticking boxes and providing basic levels of service,” he said.
Leech continued: “The new division has been borne out of demand from existing salary sacrifice clients who want deeper levels of customer service.
“One of our core objectives will be to provide savings for our clients. For example, allowing employees to make
