Ford Vignale for premium sector
- 2,000 sales expected in 2016
- All built to order
- 70% of volume expected to be sold through contract hire and leasing
- Pricing from £29,345
THE Ford Mondeo Vignale – as well as the Vignale concept and forward plan – will be shown to contract hire and leasing teams in early January 2016 at the Henry Ford Academy, Daventry.
Andy Barratt, Ford’s managing director, said he expected 70% of Vignale volume to be sold through the contract hire and leasing channel.
He added that next year he expected Ford to sell 2,000 Vignale models.
Vignale offers customers a premium level of specification as well as a concierge service at FordStores – including free car washes and like-for-like car replacement during a service brought to a customer’s door or workplace. All Vignale models will be built to order.
Vignale pricing is within the bands occupied by Titanium and Titanium X models, starting at £29,345.
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Currently there are 55 FordStores (those dealers offering Vignale, Mustang and RS) – with a plan to grow to 58 by early next year and on up to 80. The new FordStores will be required to sell a growing range of models as Ford presents Vignale to the market.
“Vignale is not a one-trick product,” confirmed Andy. “So you can expect more in the future.”
The S-MAX Vignale has already been announced but expect versions of Galaxy and of the two Ford SUVs, Kuga and Edge.