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IT has been a tough 12 months for many but Hot Car Leasing has managed to go from strength to strength culminating in winning the Best Vehicle Leasing Service 2020 through SME News.
The award is the result of investment in the business’s online presence and communications. Hot Car’s Nigel Nightingale said: “We search 10,000+ deals each month to find the hottest and best car leasing deals and present these on our main pages, saving clients a lot of time and money. Many of our deals are the lowest priced deals on the market.”
Having invested in its website, Shrewsbury-based Hot Car Leasing also now has a very high ranking on Google and Facebook.
Nightingale said that the business had been able to carry on “almost as normal” and although things did slow down during the first lockdown, Hot Car did manage some growth.
“We invested in our website and our phone system allowed everyone of us to work seemlessly from home, allowing us to communicate instantly with customers and with each other. The important thing is to maintain contact with customers and to keep them updated right through the process.
“Our systems allow us to take ‘snapshot’ of our customers, to see what they are looking for and we can get a quote out in minutes. Currently we are working almost flat out. There is a lot of interest and people seem to be getting more confident in terms of their finances although one thing we have seen is that customers are tending to lower their expectations – looking for lower specification and lower pricing.”