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LeaseLoco reveals new car market insights

New client insights package takes the guesswork out of tactical purchasing decisions for dealerships and brokers. Leading the way for technology in the new car space, the software allows clients to understand what vehicles consumers are searching for, viewing, and saving to their ‘virtual garage’, where they track deals over time and receive a notification when their preferred deal drops in price.
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October 27, 2020

COMPARISON  site LeaseLoco has launched a new client insights package and the introduction of van leasing to its website, after increasing revenue by 80% during lockdown.

Following a £8.7 million valuation and a £1.2 million funding round led by Venrex in November, LeaseLoco now has more than one million searches per month on its platform.

Its new client insights package takes the guesswork out of tactical purchasing decisions for dealerships and brokers. Leading the way for technology in the new car space, the software allows clients to understand what vehicles consumers are searching for, viewing, and saving to their ‘virtual garage’, where they track deals over time and receive a notification when their preferred deal drops in price. It also reveals gaps and opportunities on the platform to inform and improve dealer and broker strategies around market hotspots.

LeaseLoco is set to reveal a similar package aimed at funders soon too, based on its entire platform’s data, meaning multi-million-pound funding decisions can be made with the most accurate market data.

John Wilmot, Chief Executive and founder said:  “We’ve seen unprecedented growth since lockdown, as the car buying experience moves more online. Through this growth, we’re now seeing over one million searches each month on the platform, and for me, that was a real milestone to start looking at how we can enhance the decision-making process of our clients and key stakeholders in the wider industry. Since we’ve started demoing the product, there has been real excitement in something that has quite simply never been on offer before now.”

Van launch

LeaseLoco has also launched van leasing on its website, to sit alongside its car offering. Wilmot added:  “Simplicity of user experience is critical to all our products, and vans are no different. With this addition, we are reducing more than 30 different data classifications down to 10, providing an easier way to specify features, options, payloads, and more, in ways the market hasn’t been offered before.”

LeaseLoco helps users understand the value of its deals, using an algorithm to provide the most powerful value score in the market. This score out of 100 (with 100 being the best) makes it easy for users to see what deals are hot, and what are not, underpinned by market-leading tech and a database of over 500 million prices that influence adjustments to the score, relative to contract mileage. The company also tracks historical pricing of its lease deals to match the volatile market and adapts deals in real time as prices change overnight.

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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