THE LEASING BROKER industry is alive and kicking and obviously in really good shape despite COVID and supply issues.

That’s the view of Paul Hollick, Chair of the Association of Fleet Professionals and Chair of the Leasing Broker Federation Awards judges.

Members gathered today (Nov 11) at the exclusive Home House Club in London for the Federation’s AGM, lunch and, of course, to find out this year’s winners of LBF awards.

And choosing the winners was far from an easy task. Hollick said: “In my view, the quality this year is the best ever and in a lot of categories, it was very, very close between not just the top two but the top four.

“It is obvious that there is a lot of innovation in the sector – especially in the support of EVs, SME deployment and electrifying the UK. What really hit me was the CSI results all the brokers are achieving (Trustpilot et al). When comparing the broker segment to the Leasing segment I think there are some real learnings that the Lease Companies should deploy to improve their own customer/ driver satisfaction.

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“The broker segment really is leading the way in terms of customer satisfaction in what is, a very difficult market to achieve good results as there are so many moving parts and touch points with both drivers and customers in this sector.”

Against the background of such tough competition, the judges came up with the 2021 Leasing Broker Federation award winners:

Best Small Leasing Broker: UK CARLINE VEHICLE LEASING

Best Small Leasing Broker Customer Service Award: CARLEASE UK

Medium Leasing Broker Award: SYNERGY AUTOMOTIVE

Best Medium Leasing Broker Customer Service Award:  SYNERGY AUTOMOTIVE

Best Large Leasing Broker: FLEET ALLIANCE

Best Large Leasing Broker Customer Service Award: FLEET ALLIANCE

Best Marketing and Innovation: CARPARISON

Best Electric Vehicle Leasing Broker: FLEET ALLIANCE

Paul Hollick was joined on the judging panel this year by Steve Kitson, Former Communications Director, Kia UK, Philip Nothard, Insight and Strategy Director, Cox Automotive, Steve Pinchen, Overseas Corporate Partnerships at Ben the Automotive Industry Charity, Paul Turner, Executive Chairman APD Global Research Limited, Nigel Morris, Tax Director at MHA MacIntyre Hudson, Martin Phillips, Chief Operating Officer at Athlon UK

More than 70 Leasing Broker Federation members attended the AGM and Awards to hear about the current state of the market, the health of the sector and the Federation as well as what the future may hold.