LEASING.COM has announced a new partnership with BBC Studios on the corporation’s TopGear.com website aimed at providing customers who visit the website with contextually relevant leasing offers for the vehicles they are reading about.
The partnership was conceived during another year of growth in the personal leasing market. The latest statistics from the Finance and Leasing Association (FLA) shows that the value of new car personal leasing underwritten in the year to September grew 44% versus the same period last year, making it the fastest growing new car finance product.
The technology provided via the new partnership will provide TopGear.com readers with a range of offers across all makes and models of vehicles, giving consumers a greater understanding of the monthly cost for the new vehicle they’re researching.
Paul Harrison, Head of Strategic Partnerships for Leasing.com, said: “TopGear.com is one of the most trusted and respected automotive websites in the world and we are delighted to launch this new partnership with them. TopGear.com recognised the importance of providing consumers with clear monthly payment information to support their car research and how popular personal leasing has become to enable drivers to access their next new car. This partnership supports our strategy of extending the reach of Leasing.com and the offers of our advertising partners.”