COMPARISON site Leasing.com has launched a new creative brand campaign to show how leasing your next vehicle can make driving your dream car a reality.
Its ‘Dream it. Drive it’ campaign is part of its ambitious growth strategy for 2022 and beyond. The campaign will launch across TV, social media and other digital platforms this month, hitting millions of households nationwide.
Produced by automotive content and experience agency Foxtrot Papa, the advert is an illustration of Leasing.com’s continued focus on consumer experience and becoming a household brand name.
The creative follows protagonist Dan through a sequence of Leasing.com branded fantasy scenarios, from a delicious breakfast of champions to start the day, through to perfectly behaved children in the backseat on the school run in an electric car. When he snaps back to reality, the fantasy world disappears, but he’s still got his dream car, a Ford Mustang Mach-E.
In recent months, Leasing.com has highlighted the cost benefits leasing can provide, especially on electric vehicles. When compared against traditional finance (PCP), leasing was the cheapest in almost nine out of every ten times for dream EVs like the Audi E-Tron, with a saving of £9,108.64 compared to PCP over a 48-month period.
Dave Timmis, Managing Director of Leasing.com, said: “Leasing.com has been at the forefront of supporting drivers to lease from day one. We’re the original car leasing comparison site and have helped over a million people find their dream car.
“We’ve been told by so many users how they spend hours and hours daydreaming on the site, checking out what they could be driving. So we’ve taken the Leasing.com dream to the next level with this creative. Leasing is typically the most affordable option and allows everyday people to find their dream car at a price they can afford.”
Using an electric vehicle (EV) as the featured ‘dream car’ was essential for the campaign because of the huge growth in EV leasing. For the first quarter of 2022, enquiries for EVs via Leasing.com have risen by 144% .
Timmis said finding value for money is more important than ever: “Value is even more crucial today as we turn our attention to supporting the drive to an electric future. We know that many of our customers want to lower their carbon footprint and make the switch to electric – Leasing.com can show them how to make this a reality so customers do not just dream it, but drive it.”
