LEASING.COM has partnered with Bauer Media to become the exclusive provider of leasing deals on CAR Magazine.
The partnership will provide CAR’s online users with the widest choice of new car leasing offers in the market. The deal between Leasing.com and Bauer Media will see the businesses collaborate across technology, editorial content and marketing. CAR has also launched a dedicated EV leasing hub to provide readers with a more comprehensive selection of EV leasing offers as consumers shift towards electric vehicles.
The announcement coincides with increased consumer demand for leasing as the country exits lockdown and the economy opens up. Despite a difficult past 12 months for new car sales, data from the British Vehicle Rental and Leasing Association (BVRLA) showed that broker-originated new car sales on Personal Contract Hire (PCH) reached a record high in 2020.
Leasing is also having a big impact on EV adoption. SMMT data shows that 2020 was the best year for Battery Electric Vehicles (BEVs), with a 6.6% share in the 2020 car market rising from 1.6% in 2019. The flexibility provided by leasing gives consumers the ability to experiment with new technologies, so it is no surprise that leasing and BEVs are both gaining prominence.
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