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Leasys, a new European mobility player

A multi-channel approach is at the basis of Leasys’ strategy to better serve all 14 of Stellantis’ brands. The reach of the Stellantis sales and after sales network across EU will be used as a key strategic asset to provide best-in-class customer experience. Through a combination of different channels—direct, the indirect sales network and digital—the new company aims to meet the market’s demands by offering vehicles, services and mobility solutions to the largest clientele possible.
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April 5, 2023

LEASYS is the new consolidation of the business activities of Leasys and Free2move Lease, co-owned by Stellantis and Crédit Agricole Consumer Finance.

The multi-brand operation has the ambition to become a European leasing leader with a fleet of one million vehicles by 2026. The new company was launched simultaneously in Rome and Paris, and streamed in the 11 European countries in which the company operates.

The new company reunites the best of Leasys and Free2move Lease – two leading companies making a mark in the long-term rental and operational leasing sector. The new company will build upon Leasys’ and Free2move Lease’s existing heritage and success stories, and look towards the future with renewed optimism and significant potential for further growth.

Leasys mobility solutions are available for all the 14 Stellantis brands via various sales channels and are accessible through one-of-a-kind range of services. In addition, the new company will provide synergies for Stellantis and for other Companies within the Group and ensure a unique touchpoint for a seamless customer experience.

Rolando D’Arco, Chief Executive of Leasys, said: “With the ambition to become one of the leading players in Europe, we have developed a solid and bold business plan. We are confident that our fleet will reach one million vehicles by 2026, increasing its value by 50%. Furthermore, we expect a growth of around 30% of our international organisational structure over the next three years. These numbers highlight how the combination of Leasys and Free2Move Lease is driven by a steady growth trajectory’.

Long-term rental and operational leasing as the “driving force” in the transition to electrification

Leasys ensures greater overall choice, making long-term rental a valid alternative to vehicle purchase at a time when the European market shows positive signs of future growth.

According to a study carried out by the research firm Frost and Sullivan, the total number of rental and releasing contracts signed in Europe increased by 6.2% in 2022 and, according to the estimates of the main organisations dealing with automobiles, will continue to grow over 2023 thanks primarily to the electric vehicle sector.

Despite the pandemic, leasing contracts linked to eco-friendly vehicles doubled, going from more than 400,000 to over 840,000. This positive trend confirms what was already demonstrated between 2020 and 2022.

The specific explanation for this increase comes thanks to financing formulas (traditional leasing, operational leasing and long-term rentals)—the best choices for dealing with as complex and ever-changing scenarios as the transition to electrified vehicles. In particular, the global focus on environmental sustainability is reflected in a growing share of the long-term rental sector, as it represents the ideal solution to test eco-sustainable vehicles, reducing the risks linked to costs and unforeseen events and making access to these engines more democratic.

Moreover, all of Leasys’ solutions dedicated to electric and electrified vehicles include benefits connected to zero-emissions rentals and can be customised by choosing from a rich series of dedicated products as well as green services. As a leader in the main target markets, Leasys will make a significant contribution to the transition to sustainable mobility.

The origins of a sure-fire project

Leasys is the culmination of a project which started at the end of 2021 when the shareholders of CA Consumer Finance and Stellantis decided to redefine the cornerstones of their cooperation and reorganise the setup of their financial services. Stellantis pursued exclusive negotiations with BNP Paribas Personal Finance (“BNPP PF”), Crédit Agricole Consumer Finance (“CACF”) and Santander Consumer Finance (“SCF”) to strengthen the Group’s financing strategy and to offer attractive solutions to all its customers, dealers and distributors.

As part of the new organisation and the joint venture with Crédit Agricole Consumer Finance, the consolidation of Leasys and Free2Move Lease created a single company within the Stellantis Group present in 11 European countries: Italy, Spain, France, the United Kingdom, Germany, Belgium, the Netherlands, Portugal, Poland, Luxembourg and Austria.

Supported initially by a fleet of 828,000 vehicles, this new player in pan-European mobility serves the entire Stellantis brand and is dedicated to medium-term and long-term rentals, with a focus on the B2B customer market. Underpinning all of this, the new company has also set itself the goal of becoming the European leader in mobility services, with a million-vehicle fleet by 2026. The first step in accelerating towards this goal is the announcement of a binding agreement for the acquisition of ALD and LeasePlan’s activities in Portugal and Luxembourg.

 A multi-channel and multi-brand approach, a winning combination for competing in Europe

A multi-channel approach is at the basis of Leasys’ strategy to better serve all 14 of Stellantis’ brands. The reach of the Stellantis sales and after sales network across EU will be used as a key strategic asset to provide best-in-class customer experience. Through a combination of different channels—direct, the indirect sales network and digital—the new company aims to meet the market’s demands by offering vehicles, services and mobility solutions to the largest clientele possible.

In particular, Leasys will rely on the European network of Stellantis dealers, Independent Brokers, as well as Direct Sales with larger clients. The use of digital channels is another asset of Leasys’ strategy that will enable it to both promote its products and allow customers and fleet managers to manage their vehicles with full autonomy.

Thanks to Leasys’ multi-brand approach, the company is also the main competitor of general rental companies on the European market. Its impressive variety of models and brands available allows Leasys to participate in international tenders as much as other non-captive corporations.

 The best customer experience in the long-term rental sector

Leasys’ vision is to design the future of mobility today and, as such, one of its key objectives is to provide the best customer service within the sector. Thanks to the company’s ongoing innovations in mobility, customers can benefit from Leasys’ high-quality services and efficient rental solutions.

At its core, Leasys wants to support the customer across the sales phases – with products and fitting services and a widespread network – and post-sales phase, thanks to its wide range of assistance services managed by the Stellantis dealers’ network and its network of exclusive partners.

To support Leasys’ customer-experience strategy, the company utilises questionnaires to evaluate its customers’ experiences – whether this concerns a large corporation or a private individual – as part of a wider customer feedback monitoring system.

With its innovative and flexible catalogue of products and services, Leasys’ goal is to offer the major European countries the widest range of advanced solutions for long-term rental and fleet management, while satisfying the customer with tailor-made rental solutions. All of Leasys’ products are available across the European markets and “ready to go” for the entire Stellantis brand.

Leasys is a dynamic company that knows how to interpret, and often anticipate, changes in the market. This enables the company to provide tailor-made solutions that focus on the customer’s needs while providing them with the greatest flexibility. This customer-centric approach has resulted in the creation of unique products in the sector like Be Free – the long-term rental solution which allows customers to return a car after one year with no penalties; Leasys Miles – the first long-term rental pay-per-use solution which allows customers to pay only for the miles driven; AS NEW – Leasys’ used-vehicle rental that promotes the circular economy and ensures its offers are accessible to different target customers; and Leasys PRO, which offers customised commercial vehicles according to the customer’s needs.

Moreover, Leasys’ solutions accelerate and facilitate the green transition, thanks to the greater integration and more sustainable mobility solutions, as demonstrated by the UNLIMITED rental formula dedicated to eco-friendly products with an unlimited number of miles.

All of Leasys’ solutions can additionally be enhanced by a set of services for hassle-free driving, including third-party, theft and accident coverage, road assistance, maintenance, tyre service, vehicle replacement and the I-CARE info-mobility service to remotely monitor the vehicle.

An ad hoc consultation service is available to fleet managers to support and increase efficiencies in fleet management. For example, the MyLeasys digital platform allows fleet managers to remotely view their entire fleet. Customers can also use the Umove App for quick and easy access to Leasys’ entire ecosystem of products and mobility services. Even the management of sustainable and electric mobility is “stress free” thanks to geolocated charging stations.

Leasys’ digital offer will additionally make the customer experience increasingly accessible, thanks to the online end-to-end purchase process. Through the digital platform, the user will be able to access a custom proposal before deciding whether to sign up from the comfort of their own home.

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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