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Mobilize creates new leasing division

Mobilize Lease&Co will develop usage-based solutions that include increasingly flexible leasing offers, as well as fleet management services through vehicle connectivity. Mobilize Lease&Co’s new offers will be progressively extended to several countries in Europe and Latin America, to retail customers, small and medium fleets large accounts as well as mobility operators. The aim is to reach a fleet size of 1 million vehicles by 2030, compared to 350,000 today.
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December 13, 2022

MOBILIZE Financial Services has created a new division to accelerate the deployment of operating lease offers and meet the new mobility needs of its customers

Mobilize Lease&Co will develop usage-based solutions that include increasingly flexible leasing offers, as well as fleet management services through vehicle connectivity. Mobilize Lease&Co’s new offers will be progressively extended to several countries in Europe and Latin America, to retail customers, small and medium fleets large accounts as well as mobility operators. The aim is to reach a fleet size of 1 million vehicles by 2030, compared to 350,000 today.

João Leandro, Chief Executive of Mobilize Financial Services said: Mobilize Financial Services joins the Renault Group’s strategy to move from selling vehicles to selling kilometers and supports the sales of our automotive partners. Thanks to Mobilize Lease&Co, its customers will benefit from an all-in-one leasing package with the services that best meet their car usage, whether for a new, a used, a combustion or an electric vehicle.”

Operating lease is a type of leasing offer based on vehicle usage rather than its ownership. Thanks to it, customers benefit from an “all-in-one” offer including the vehicle and all associated services (maintenance, repairs, technical assistance, insurance, etc.). To further increase flexibility and meet every need, in the coming years, customers will be able to access all types of vehicles, new or used, electric or combustion engine, with an offer including all associated services.

The offers proposed by Mobilize Lease&Co will be available for all types of group customers, whether retail or corporate customers (small and medium fleets, large accounts as well as mobility operators), in France and abroad. They will then be able to adapt their mobility more regularly while benefiting from the latest vehicles and technologies from the Alliance brands, Renault, Dacia, Alpine and Nissan.

Corporate customers will also be able to benefit from a fleet management solution to optimize the management of their vehicle fleets and encourage greener driving among their employees. Retail customers will benefit from increasingly flexible all-inclusive offers (vehicle, warranty extension, maintenance, car insurance, etc.).

Thanks to a multi-channel approach, they will be able to subscribe to their offer online if they wish, thanks to the technology and digital expertise of the start-up Bipi, acquired in July 2021 by Mobilize Financial Services. Lease&Co will also rely on the Alliance’s dealer networks to promote the offer and maintain the vehicles during their life cycle. This will help to build customer loyalty and optimize the vehicle renewal rate.

Mobilize Lease&Co’s objective is to benefit from the 80% growth of the operating lease market, and to reach a fleet size of 1 million vehicles by 2030, compared to 350,000 by the end of 2022.

To reach this objective, and to meet the growing demand of customers for more flexible offers – in 2030 private leasing will represent 62% of the car financing market in the main European countries, compared to 36% in 2020 – It is implementing the necessary means to accelerate its offer, with:

  • A common brand for all markets, in Europe and Latin America: Mobilize Lease&Co.
  • Deploying the most advanced technologiesin the market to offer highly flexible mobility solutions (such as subscriptions via our subsidiary Bipi) and to provide an omnichannel customer experience, which will make it possible to subscribe to offers directly online and in the Alliance dealer network.
  • Potential partnershipswhere relevant to accelerate the deployment of Mobilize Lease&Co offer.

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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