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A new flexible  leasing model aimed at SMEs, micro-businesses and corporates is being launched by new mobility provider SOGO which is backed by Cambria Automobiles and headed by industry veteran Karl Howkins.

It will provide ultra-flexible service with leases available from one month to four years and plans to build a fleet of around 5,000 vehicles in its first year.

The latest technology will be used to give a digital-led service that will allow customers to order a vehicle in a matter of minutes. It is also creating a customer service centre in Milton Keynes to ensure all customers are supported with the ability to speak to a team member on the phone.

Managing Director Howkins has worked with a number of OEMs in the UK and has a wealth of experience including spells as deputy Managing Director at Fiat Chrysler Automobiles and Managing Director Citroen UK.  He said: “The leasing market continues to grow apace and accounted for over two million vehicles last year. Our research shows that customers are demanding increasingly flexible leases and, of course, value. We believe our business model combines fantastic service and cutting edge technology to deliver an industry-leading service for small businesses and the iPhone generation alike.”

The company will operate nationally with a network of logistics hubs. It owns and manages its supply chain and is in negotiations with a number of OEMs to build stock ahead of launch. Vehicles will be remarketed through SOGO sponsored channels.

Customers can benefit from a subscription model that includes comprehensive insurance, maintenance, breakdown cover and industry-leading flexibility. A consumer launch will follow the roll-out to businesses.

It is planning a significant national launch in the coming weeks.