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A RANGE of tools is being launched by Startline Motor Finance which will allow leasing brokers o dig deeper into the finance deals and gain greater understanding.

Chief Executive said that even before the Covid-19 pandemic struck, Startline has been examining the issue of how to build closer and more productive relationships with dealers and other introducers.

He added that that done properly, the right initiatives can be used to build genuine partnerships by adding value and enabling increased levels of business.

“Currently, like most motor finance companies, we don’t really provide the means for dealers and introducers to dig down into the motor finance business that they write with us but the new tools we are currently implementing will change that.

“Overall, what we are trying to do is deliver a range of information that can be accessed online to help with everything from day-to-day management to major strategic decisions.

“That means providing easy means of visibility over all key aspects of transactions on a daily, weekly and monthly basis but also offering information about customer scorecards, credit bandings and credit quality.”

Burgess said that used correctly, the data could help users to gain a greater understanding of their customers. “It’s about putting motor finance data to work for dealers and introducers. If you can identify trends that are developing among your customer base from our information, then there may be ways in which you can change your proposition to meet their needs.

“We believe that motor finance data is much underused in this manner and that, correctly employed, it can deliver genuine innovation and incremental sales.”

Called Insights the tool is currently in its trial phase ahead of an official launch around the start of Q2 2021, marking the first step in a planned investment programme in technology at Startline this year.