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SELECT Leasing has announced a radical revamp of its ‘Select Electric’ division with an expanded team as it tackles the electric motoring revolution.

The Reading-based independent car and van leasing specialist, established in 2004, has had a dedicated ‘Select Electric’ web presence since last year, offering an extensive range of hybrid and electric vehicles.

Now it has revealed how a recruitment drive has lit the fire under the Select Electric brand, with a specialist new team put together to ensure it can meet the needs of both personal contract hire and business lease customers.

The Select Electric website has also been reinvigorated to include everything from helpful guides covering grants, charging costs and battery life, as well as all the latest electric and hybrid vehicle news from all the major manufacturers.

Shane Pither, Select Car Leasing’s Head of Automotive Innovation, said: “We have noticed a considerable uptick in enquiries into electric cars and vans. The Government has sent a strong signal. And people are starting to adjust their vehicle leasing habits. We want to be at the forefront of that change.”

Select Car Leasing has a total fleet of over 50,000 vehicles and more than 250 staff members nationally. David Lewis, Electric Lead at Select, said increasing the number of staff dedicated to electric vehicles, and also enhancing that team’s knowledge of this complex market, has been paramount in recent weeks.

He added: “Select Electric was the spur to transform our approach to EV from top to bottom. We’re revamping our website to help visitors work out whether electric motoring is right for them.

“For example, we have a new Electric Guide section, full of tips and advice on topics such as battery range, charging, potential fuel savings, and deciphering the complicated jargon around electric vehicles. All of which are presented to our leasing consultants on a weekly rota as a training tool.

“We’ve also been on a recruitment drive and now have an expert team of leasing consultants focussed purely on electric vehicle leads. They live and breathe the world of electrified motoring, and their passion and knowledge is inspiring our customers to make the jump to environmentally friendly driving now.”

Tom Falconer, Head of Learning and Development at Select, said: “All our customer-facing staff are also undergoing rigorous training to ensure they are up-to-date with the latest EV developments. We run regular, live sessions delivered by industry experts, as well as providing high-impact, targeted modules via our Learning Management System.”

Select enjoys well established partnerships with global automotive distributors and retailers, as well as the UK’s major motor finance companies, securing the best deals in the market.

In June this year, Select was announced as the Principal Partner of Reading Football Club in what represents a record commercial deal for the Royals – who now play in the Select Car Leasing Stadium in the English Championship division.

Meanwhile, Select co-owner Mark Tongue sayidthe entire language of motoring is changing rapidly – and he’s doing all he can to ensure his firm are thought leaders as the industry marches towards the Government’s decisive ‘net-zero’ target.

He added: “We strive every day to make Select Car Leasing 100% relevant to the changing needs of our customers. Where once it was enough to talk about MPG, cylinders and cubic capacity, now we need to embrace and promote miles per kWh, AC and DC charging rates, battery range and the like. As the language and structure of motoring changes before our very eyes, so too must Select to maintain our lead into the future.”