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Select pitches in with football club sponsorship

Strengthening the bond between the club and locally based businesses is a key element in Reading FC’s ongoing commercial strategy, building long term relationships with local enterprise and Berkshire-based industry leaders.
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June 14, 2021

SELECT Car Leasing has become the Principal Partner of Reading Football Club, committing to a multi-year front-of-shirt sponsorship deal, beginning with the team’s 150th anniversary campaign in 2021-22.

Strengthening the bond between the club and locally based businesses is a key element in the club’s ongoing commercial strategy, building long term relationships with local enterprise and Berkshire-based industry leaders.

Locally grown in Reading since 2004, Select Car Leasing now employs more than 250 people at its head office at Green Park as well as across multiple representative offices spread around the UK including in both Scotland and Wales.

Having partnered with the club since 2015, Select will also demonstrate a renewed commitment t by agreeing to give money back to the club’s Academy programme when any Royals fan leases a vehicle from the company.

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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