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SELECT Car Leasing has become the Principal Partner of Reading Football Club, committing to a multi-year front-of-shirt sponsorship deal, beginning with the team’s 150th anniversary campaign in 2021-22.

Strengthening the bond between the club and locally based businesses is a key element in the club’s ongoing commercial strategy, building long term relationships with local enterprise and Berkshire-based industry leaders.

Locally grown in Reading since 2004, Select Car Leasing now employs more than 250 people at its head office at Green Park as well as across multiple representative offices spread around the UK including in both Scotland and Wales.

Having partnered with the club since 2015, Select will also demonstrate a renewed commitment t by agreeing to give money back to the club’s Academy programme when any Royals fan leases a vehicle from the company.