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SOGO go into bat with Middlesex

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May 5, 2022

Middlesex County Cricket Club is partnering with SOGO mobility to ensure its players can benefit from flexible leasing.

The deal means that overseas players can access a vehicle even if they are only in the UK for a few weeks.

SOGO has also renewed its partnership with the Sunrisers, London and the East’s elite women’s team as shirt sponsors.

The fleet partnership will see Middlesex players access a wide range of electric vehicles, from a Polestar 2 and Audi e-Tron to petrol and diesel models. Drivers of cars and vans from SOGO have peace of mind that their mileage is carbon offset with the BP Target Neutral Programme.

Commenting on the deal, Laura Angus, Middlesex’s commercial director, said: “SOGO is an ideal fleet partner for our club. It means that international players can drive a new vehicle even if they are only with us for part of the season. The ease of ordering a new vehicle sets SOGO apart.”

Middlesex County Cricket Club was founded in 1864 and is one of the most successful and well-respected first-class counties in the English domestic game. The club has played at the Home of Cricket, Lord’s Cricket Ground, in St John’s Wood, since 1877.

Karl Howkins, managing director of SOGO, said: “We built our business around offering businesses of all sizes the flexibility they need to operate efficiently. Our partnership with Middlesex Cricket will mean they can give their players access to a wide range of new vehicles, and be assured that they get the service they deserve.”

SOGO uses the latest technology to provide a digital-led service that allows customers to order a vehicle in a matter of minutes. It operates nationally with a network of logistics hubs.

SOGO customers can benefit from a subscription model that includes comprehensive insurance, maintenance, breakdown cover and industry-leading flexibility.

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Leasing Broker Federation

Leasing Broker Federation

The Leasing Broker Federation is an independent membership organisation supporting leasing brokers and operators across the uk. It better equips brokerages with knowledge and skills supporting them to thrive within this growing sector.

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