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FOLLOWING the success of the move to an Employee Ownership Trust, earlier this year, the Herd Group is aligning its portfolio of fleet solutions under the new name of Herd Synergy.

The Herd Synergy approach blends three key service lines, fleet management, flexible vehicle rental and remarketing to exactly suit the needs of any business.

The new brand move reflects the vehicle rental and fleet management specialist’s significant growth and development since the business was founded in 2014. An expert in the provision and management of Commercial Vehicles, Herd Group is a respected and leading brand, recognised as a leader in providing exceptional customer care.

Gemma Dickson, Group Sales and Marketing Director said “We’ve spent years building a unique culture which has been built on our passion for customer care. The Herd Synergy approach reflects the business evolution from a credible vehicle rental start-up company under the brand Herd Hire, scaling up and adding to our offerings to become a leader and no-brainer choice for any business that requires a fleet mobility solution.”

Starting out as Herd Hire, the Herd Group has since expanded to include several brands – Herd Business, Herd Connect and Herd Approved offering a ‘cradle to grave’ fleet mobility solution with services such as flexible vehicle rental, service and maintenance, vehicle tracking, accident and risk management, alongside end of vehicle life services to maximise resale values of owned vehicles.

The new Herd Synergy brand design is a visual representation of how Herd Group services can be combined to create a bespoke, dynamic solution for individual customers that delivers greater value for their business.

The automotive sector is going to experience many changes in the coming years and with a strong growth plan the Herd Group are dedicated to offering the very best fleet mobility solutions across the UK.

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